Selected work
What we scoped, whatit cost, what it returned.
Every study covers the brief, the decisions, and the numbers — including the parts that went sideways. No logo walls.
Projects named on this page
Sectors shipped in
- 01
Restaurant software — 2025
Dinely
A reservation and floor-management platform for high-end restaurants. The booking wizard, the floor map and the service dashboard are three views of a single dataset, and the rules that decide what can be booked live in the database rather than in front of it.
Web DevelopmentUI/UX Design38,000Lines of PL/pgSQL holding the booking rules
- 02
Education — 2024
IELTS Grader
An AI-assisted assessment engine for IELTS writing tasks. A marketing site, a candidate app and an examiner dashboard sit over one Python grading service, and every score is returned against the published band descriptors rather than as a number the candidate has to take on trust.
AI & AutomationWeb Development3Surfaces over one grading service
- 03
Automotive — 2025
Carmazium
A cinematic-first automotive marketplace with live auctions. A listing gets the weight it would have on a showroom floor — full-bleed imagery, scroll-driven sequencing, one vehicle at a time rather than a grid — and then has to hold a real-time bidding system inside that same presentation.
Web DevelopmentDesign & Branding1Vehicle on screen at a time
- 04
Healthcare — 2025
Whisperoo
A maternal and infant care platform connecting parents with clinical experts. Parents booking support, experts running a practice and clinics onboarding staff each get their own surface over shared scheduling and profile data, with an assistant that answers from the experts and courses actually on the platform rather than from the internet.
Web DevelopmentUI/UX Design3Audiences on one scheduling core
- 05
Software — 2025
Overlap
A shared brand for selling US-hours engineering delivery out of Pakistan, and the site that argues for it. The pitch is a scheduling claim, so the page makes it literal — paired live clocks for both time zones and a 24-hour band shading the six hours the two working days actually share.
Web DevelopmentDesign & Branding6Hours the two working days share
- 06
Financial services — 2024
FinAcc Solutions
A financial and accounting services platform, server-rendered throughout. Authentication is enforced in middleware and gated content is never sent to the client at all, rather than sent and then hidden.
Web DevelopmentTechnical Consultancy0Gated bytes reaching an unauthorised browser
Earlier work
Projects we contributedto, and what we did.
These shipped under Tech Cabin, LogoPidea, Friends Technologies and Bits and digits, not under our own name. They are listed with the part we actually built, because a list of clients that leaves that out is claiming more than it earned.
Healthcare
Logistics
E-commerce
Manufacturing
Design
What's in each one
Four sections, includingthe one nobody publishes.
- 01
The brief we were given
What the client actually asked for, including the parts that turned out to be the wrong question.
- 02
What we decided, and why
The architecture and design calls, with the trade-offs we accepted written down rather than glossed over.
- 03
What went wrong
Every project has a week that hurt. We include it, because a case study without one is marketing.
- 04
What it returned
Measured after launch, not projected before it. If a number moved, we say by how much and over what period.
Questions
About the work.
Why so few case studies?
Because we only publish the ones a client has agreed to name, with numbers we can defend. A wall of logos with no detail behind it tells you nothing about whether we can do your project.
Can I see work in my industry?
Ask. We have delivered across 14 sectors and can usually send two relevant projects, including ones not published here because the client preferred we did not.
Do you do hardware and software on the same project?
That is the reason most of our clients pick us. When one team owns the board and the software talking to it, the protocol between them can be designed rather than negotiated between two vendors.
Who owns the work?
You do, from the first commit. Source, schematics, credentials and infrastructure are in your name throughout, not transferred at the end.